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The Best 4 Places to Get Coffee in Manhattan - And Why Muse Mushroom Coffee from Urban Vegan Kitchen Has Locals Buzzing

2/19/2026

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By: Kevin Garrett for Vonoi Magazine
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In the city that never sleeps, coffee isn’t just a beverage it’s a ritual, a lifestyle, and sometimes a survival tool. Manhattan offers no shortage of cafés, coffee counters, and hole-in-the-wall gems. But when you're seeking more than just caffeine  something memorable, something bold, something New York  you need the real spots locals actually swear by.

Whether you're closing a deal in Midtown, writing your next masterpiece in SoHo, or people-watching in the Village, here's your definitive guide to four of the best coffee spots in Manhattan plus the mushroom infused brew that’s quietly becoming the city’s favorite.
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Urban Vegan Kitchen – Muse Mushroom Coffee - 265 W 23rd St, 
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If you're searching for coffee with a kick and a mission, Urban Vegan Kitchen delivers — and its star attraction is the now-famous Muse Mushroom Coffee.
Crafted with functional mushrooms, adaptogens, and high-quality espresso, Muse isn't your average cup of joe. It’s the kind of drink that gives you sustained energy, a clear head, and none of the usual crash. What sets it apart?

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  • Made with reishi, lion’s mane, and chaga mushrooms for focus and calm
  • 100% vegan and organic, like everything else on the menu
  • Rich, earthy flavor that blends beautifully with oat or almond milk
  • A favorite among artists, thinkers, and wellness seekers

“Muse makes me feel sharper, not just wired,” says local author Tasha Reynolds. “It’s coffee for creatives.”
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In a city fueled by hustle, Muse Mushroom Coffee has become the go-to brew for those who want to thrive, not just survive.
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Birch Coffee - Multiple Locations (Flatiron, Upper West Side, SoHo)

Birch is the kind of café that blends classic charm with indie edge. Known for its smooth, nutty drip coffees and excellent cold brew, Birch also has something most Manhattan coffee spots don’t cozy, book-lined seating areas perfect for deep work or casual conversation.
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Their ethically sourced beans and barista expertise make it a favorite for professionals on the go and creative souls looking for a breather. The vibe is part café, part sanctuary and it’s all Manhattan.

What to try: The Kyoto style cold brew or their signature “Birch Blend” for a rich, balanced pick me up.
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Stumptown Coffee Roasters – West Village - (30 W 8th St)

Originally from Portland, Stumptown has made a strong impression in New York with its bold, expertly roasted beans and minimalist aesthetic.

The West Village outpost is stylish, sleek, and serious about coffee. Whether you’re grabbing a fast espresso or sipping a single-origin pour-over, Stumptown is for coffee lovers who appreciate artistry in every cup.

The staff knows their beans, and the energy inside feels like a curated playlist chill but charged.
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What to try: Their Hair Bender espresso blend or any limited-batch cold brew.
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Devoción Flatiron - 25 E 20th St, Flatiron 

If atmosphere matters, Devoción wins hands down. With its jungle-like interior, golden lighting, and Colombian direct-sourced beans roasted right in NYC, this place is part café, part sensory escape.

Their coffee is incredibly fresh often roasted just days after harvesting in Colombia, thanks to a unique logistics model. Every sip feels vibrant, floral, and layered.

It’s where entrepreneurs brainstorm, dates begin, and tourists become regulars.

What to try: Cascara fizz or the signature Devoción espresso.
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Final Sip: Why Muse Is More Than Just a Trend

Back at Urban Vegan Kitchen, Muse Mushroom Coffee has become a quiet movement the drink of choice for health-conscious creatives, mindful professionals, and anyone tired of the caffeine crash.

It doesn’t just fuel your day it supports your brain, your gut, and your focus. That’s the kind of coffee New Yorkers are asking for in 2025.


In a city overflowing with options, Muse stands out not just for how it tastes, but how it makes you feel.

So whether you’re team espresso, pour over, or adaptogenic brew, Manhattan has something for every palette. But when you’re ready to try something that fuels your mind as much as your hustle order the Muse.

You’ll taste the difference.
You’ll feel the upgrade.
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Love, Wrapped in Foil, A Valentine’s Day Guide to Choosing the Right Chocolate

2/4/2026

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By Bennie Randall - Editor In Chief
Valentine’s Day has always been a little theatrical. Roses arrive with a flourish, cards whisper borrowed poetry and somewhere in the middle of it all sits chocolate quietly powerful universally understood, and carrying more emotional weight than its glossy packaging suggests. Buying chocolate for someone you love isn’t just a sweet gesture it’s a form of translation. You’re saying I see you, in cocoa.

But not all chocolate says the same thing. A waxy heart-shaped box and a carefully chosen bar from a small-batch chocolatier send very different messages. One says, I stopped on the way home. The other says, I thought about you while standing in front of a shelf debating cocoa percentages. On Valentine’s Day those details matter.

So how do you choose the right chocolate for the people you love? Start by thinking less about tradition and more about taste.

Know Your Valentine’s Chocolate PersonalityChocolate preferences are surprisingly intimate. Some people want their sweets nostalgic and comforting others chase bold flavors and bitter notes.
  • The Romantic Traditionalist
    Milk chocolate, truffles, pralines soft textures and familiar flavors win here. Think hazelnut, caramel, vanilla. A classic assortment (done well) feels timeless rather than boring.
  • The Dark Chocolate Devotee
    These are your 70% and up people. They appreciate intensity depth and a little edge. Look for bars with tasting notes cherry, coffee, citrus or single origin chocolates that tell a story about where the cacao was grown.
  • The Adventurer
    Chili-infused dark chocolate, sea salt and olive oil, lavender, cardamom, yuzu. If your Valentine likes trying new things chocolate can be playful and surprising instead of predictable.
  • The Sweet Tooth
    White chocolate, filled bonbons, anything unapologetically sugary. Lean into it. Valentine’s Day is not the time to convert them to “refined” tastes.

Cocoa Percentage - A Quiet Love Language if you don’t know where to start cocoa percentage is your cheat code.
  • 30–45%: Creamy, sweet, comforting
  • 50–65%: Balanced, crowd-pleasing, versatile
  • 70%+: Bold, complex, intense
When in doubt, stay in the middle. A well made 60% dark chocolate is often the safest way to say “I care” without saying “I guessed.”

Ethics Matter (And They’re Romantic, Too) More people than ever care about where their chocolate comes from and for good reason. Chocolate made with ethically sourced cacao, fair-trade practices, or transparent supply chains carries an added layer of thoughtfulness.

On Valentine’s Day love that extends beyond the gift recipient to farmers, workers, and the planet feels especially appropriate. Bonus ethically produced chocolate often tastes better too.
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Allergies, diets, and listening carefully nothing kills romance faster than a gift someone can’t eat.
Check for:
  • Nut allergies
  • Dairy-free or vegan preferences
  • Sugar restrictions

Luckily, there are excellent vegan, gluten free, and low sugar chocolates on the market that don’t feel like compromises. Choosing one intentionally says, I paid attention which is arguably more romantic than chocolate itself.

Packaging Is Part of the MessageChocolate is sensory before it’s edible. The weight of the box, the sound of the wrapper, the first glimpse inside it all counts.

You don’t need extravagant you need intentional. A single beautifully wrapped bar paired with a handwritten note can outshine a giant box bought on autopilot. Presentation doesn’t have to be expensive; it just has to feel personal.

Pair It Like a ProWant to elevate your gift without buying more chocolate? Pair it.
  • Dark chocolate + red wine or espresso
  • Milk chocolate + champagne or black tea
  • Chocolate truffles + strawberries or raspberries
Suddenly you’ve turned a gift into an experience and Valentine’s Day is all about shared moments.

When in Doubt, Ask (or Observe)The best chocolate gifts are rarely surprises in taste just in timing. Notice what they reach for after dinner. Remember what they order at cafés. If all else fails, asking a casual question weeks ahead (“Dark or milk?”) is not ruining the romance it’s setting it up.

Chocolate on Valentine’s Day isn’t about perfection it’s about care. The right choice doesn’t scream extravagance it whispers familiarity, attention, and affection and when your loved one unwraps it, takes that first bite, and smiles That’s the real sweet spot.

​Vonoi Magazine

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The Quiet Comeback: Why Readers Are Falling Back in Love With Physical Books

1/22/2026

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By: Bennie Randall for Vonoi Magazine
For years, digital books were positioned as the inevitable future, faster, lighter and more convenient. A library in your pocket and for a while that future seemed locked in. Then something unexpected happened, people started turning pages again not swiping, not scrolling.

Across coffee shops, airports, bookstores, and living rooms, physical books are quietly reclaiming space in daily life. Hardcover sales are rising. Independent bookstores are reopening and expanding. Readers are intentionally choosing paper over pixels not out of nostalgia, but out of need. This isn’t a rejection of technology 
it’s a recalibration.


Digital Fatigue Is Real and Reading Is Paying the Price

The modern mind is overstimulated. Screens dominate how we work, communicate, shop, and relax phones buzz and tabs multiply. Notifications interrupt everything including focus. Digital reading once celebrated for convenience has become part of the same cognitive overload.

Readers report:
  • Shorter attention spans
  • Difficulty finishing books
  • Less emotional connection to what they read

A physical book offers something digital rarely does single task focus. No alerts. No hyperlinks pulling attention elsewhere. Just the reader and the page. In a world built for distraction, paper feels like rebellion. Physical books feel more personal and more permanent while a printed book carries weight literally and psychologically.

You can feel progress as pages shift from right to left,  You remember where a powerful line lives on the page you underline. Write notes in the margins.
These tactile experiences anchor memory in a way digital highlights often don’t and readers aren’t just consuming content they’re forming a relationship with it.

For many physical books feel more intentional and buying one is a decision. Owning it is a commitment and displaying it is a statement of identity. Your bookshelf tells a story long after your device powers down.
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Bookstores Are Becoming Cultural Spaces Again

Independent bookstores once threatened by algorithms and one click ordering are experiencing a resurgence and they’re no longer just retail spaces. They’re community hubs, author talks, and reading groups.

Curated recommendations from real people, not code. Readers crave human connection around ideas. They want conversation, discovery, and atmosphere. Walking into a bookstore feels slower, warmer, and more thoughtful than scrolling through endless digital options. It’s not just about buying books.

It’s about belonging to a culture of reading. Print Signals depth in a fast world digital platforms reward speed. Skimming headlines over substance.

Physical books signal the opposite, they say:
  • This took time to write
  • This deserves time to read
  • This isn’t disposable

As long form thinking becomes rarer, readers are gravitating toward formats that slow them down and ask more of them. A printed book feels like an investment in depth mental, emotional, and intellectual. In an era obsessed with efficiency, slowness has become a luxury.

This shift doesn’t mean digital books are disappearing, they remain invaluable for travel, accessibility, and convenience. But what’s changing is how people choose to read. Digital books for speed while physical books for meaning. More readers are using print for books they want to savor, reference, or revisit leadership books, memoirs, philosophy, literature, and titles that shape how they think. Physical books are no longer just objects they’re anchors.
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The Return to Paper Is Really a Return to Presence

At its core, the resurgence of physical books reflects something bigger than reading habits. It reflects a cultural desire to:
  • Slow down
  • Focus deeper
  • Reconnect with ideas without interruption
In a world racing forward, the printed page offers stillness and more people are realizing that sometimes, the most powerful way to move forward is to sit quietly, turn a page, and stay with a thought a little longer. Its one of the reasons we still print at Vonoi Magazine nothing feels better then a physical book in your hands as you turn page to page.

Vonoi Magazine


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Scaling Retail Without Limits - A Conversation with Giada of LS Retail

1/17/2026

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Written by Bennie Randall for Vonoi Magazine, photos by Vonoi Magazine
Vonoi Magazine sits down with Giada of LS Retail at NRF conference to discuss how modern point of sale software is quietly powering some of the world’s most complex retail and hospitality operations from global brands like Adidas to fast growing regional chains preparing for international expansion.

Q: For readers who may not be familiar, tell us about LS Retail and what your software actually does?

LS Retail is a global software company headquartered in Iceland, but we operate in 157 countries worldwide. We build modern point of sale, front of house, and back office software for retail businesses, hospitality groups, hotels, pharmacies, gas stations, and more.

Today, over 110,000 locations globally use our software. What makes us unique is that our solution is fully localized languages, fiscal requirements, and country-specific regulations are all built in.
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Q: Is LS Retail a white label solution?

Yes, absolutely. Our software can be fully white labeled, meaning companies can run it under their own brand. It’s built on Microsoft Dynamics Business Central, but it can also integrate seamlessly with other ERPs. For example, Adidas one of our largest customers uses our software across thousands of locations worldwide, fully integrated with SAP. The customer never sees LS Retail on the front end it feels like a proprietary system.

Q: What type of companies is LS Retail best suited for?

We’re especially popular with companies that have complex or expanding requirements. If you’re running a very basic, single store retail operation with no plans to grow, there are simpler tools out there

But if you’re a business that needs:
  • Advanced promotions
  • Integration with scales, electronic shelf labels, or pricing automation
  • Real-time inventory and demand-based pricing
  • Multi-brand or multi-format operations

That’s where LS Retail really shines.


Q: Can you give a real world example of that flexibility?

Take a grocery store, for example. Many of them are no longer just grocery stores. They might have:
  • A deli
  • A bakery
  • Ready-made meals
  • Even food production or private-label items
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Our software is modular, meaning businesses can start with what they need and add new modules as they grow without rebuilding their system or managing multiple databases.
Everything stays aligned:
  • One data source
  • One loyalty program
  • One customer profile across all brands and formats
It removes the friction that usually comes with growth.
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Q: Is this software only for large enterprises, or can growing businesses use it too?

Most of our customers typically start around 20 to 30 locations and scale from there but we also work with startups. The key question isn’t size. It’s ambition.
If you’re a founder saying, “I have five stores today, but I want 500 in five years,” then you need a system that won’t limit you. LS Retail is designed to grow with you, not hold you back.

Q: What about insights and data how real-time is the system?

Everything is real time. You don’t have to wait until the end of the month to understand what worked and what didn’t.

You can immediately see:
  • What’s selling
  • What isn’t
  • Where margins are strong
  • Where adjustments need to be made
That kind of visibility changes how leaders make decisions.

Q: Let’s talk about the origins of the company. How did LS Retail begin?

LS Retail was founded about 40 years ago in Iceland. The original opportunity came from a duty free store at the airport that needed a more sophisticated retail system.
Duty free retail isn’t simple you’re dealing with regulations, traveler eligibility, restricted goods, and complex workflows. The founders saw that existing systems couldn’t handle those nuances, so they built something better. From there, the company expanded across Northern Europe, then the rest of Europe, and eventually worldwide.


Q: How global is LS Retail today in terms of support and implementation?

We have offices around the world and work with over 120 certified partners and implementers globally. So whether you’re in Peru, Malaysia, Dubai, France, Colombia, or Thailand, you’ll always have local, certified support. That’s something very few software companies can truly offer.
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Q: Are there any limitations businesses should be aware of?

Like any solution, it depends on your needs. LS Retail is not designed for very small businesses that don’t plan to grow. We also don’t handle warehousing before retail—that would typically be managed by another system. But once products enter the retail environment, that’s where we’re incredibly strong. Our customer retention rate is 95%, which speaks volumes. Most businesses stay with us because the software continues to deliver value as they scale.

Q: What about updates and system upgrades?

Everything is cloud-based and SaaS. Updates are pushed automatically no major upgrades, no downtime, no on site installations. The system evolves continuously, which means customers always have access to the latest capabilities without disruption.

Q: Finally, where can readers learn more about LS Retail?
You can visit LSRetail.com to explore our solutions, industries, and global presence.

Our Takeaway

In an era where retail complexity is increasing not shrinking LS Retail is positioning itself as the quiet infrastructure behind some of the world’s most ambitious brands. For founders and executives thinking globally, flexibility, scalability, and real-time intelligence are no longer optional they’re essential.
And LS Retail is built for exactly that future.

Vonoi Magazine 


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Inside JohnSmith.AI - The Future of AI Brand Ambassadors and Live Commerce

1/16/2026

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Written by Bennie Randall for Vonoi Magazine
Artificial intelligence is rapidly reshaping how brands connect with customers but few companies are building AI with consistency, identity, and commerce at the core. We sat down with the founder of JohnSmith.AI, a company pioneering real-time AI brand ambassadors and next-generation content creation, to discuss the technology, the vision, and where the future of AI driven influence is headed.

Tell us about JohnSmith.AI and the products you offer?

JohnSmith.AI is the company, and we currently have two core products.
The first is JohnSmith.AI, which focuses on real-time, interactive AI brand ambassadors primarily for live commerce and customer engagement.
The second is Castor, a video generation platform designed for creators and brands.
Both products are built around one core idea, maintaining a single, consistent digital identity (or IP) across unlimited content formats.

What do you mean by “consistent identity”?
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Today, if you use most AI tools to generate images or videos, it’s very difficult to keep the same character or person consistent across content. Change the lighting, angle, or prompt and suddenly it looks like a different person.
Our technology solves that.

For example, we have an AI character named Coco. Coco can create images, generate videos, livestream in real time, and even change hairstyles yet she remains instantly recognizable as the same person. That identity stays consistent across platforms and formats. Coco becomes an AI brand ambassador a persistent digital personality that brands can program to represent their products, services, tone, and values.

So brands can essentially “assign” their products to an AI ambassador?

Exactly. You can program the AI with your brand knowledge, your product catalog, your messaging, and your culture. That ambassador can then represent you consistently without limits on time, geography, or content volume.

What inspired you to build this technology?

About three years ago, we saw the explosion of live commerce in Asia. Live streaming was booming but it was incredibly demanding on human hosts. Some people were live on camera for 16 to 18 hours a day. That’s not sustainable. It’s anti-human. We believed AI shouldn’t replace people it should enhance them. Humans could work eight hours, and AI could handle the rest. No fatigue. No burnout. No downtime. That’s where the idea of a real-time AI brand ambassador was born.

Is JohnSmith.AI B2B or B2C?

JohnSmith.AI is primarily B2B. Today, we serve more than 1,000 live streaming channels globally, working with over 1,600 brands. Some of the brands we support include major global names across fashion, beauty, and luxury.
So far, our AI driven live commerce solutions have helped generate over $1 million in revenue globally.

How mature is the technology today?

JohnSmith.AI is enterprise grade. One of our biggest differentiators is zero hallucination the AI only responds using verified, brand approved knowledge.
That’s critical for live commerce and customer interaction, where accuracy and trust matter.

Live streaming is still emerging in the U.S. Do you see that changing?

Absolutely. Live commerce is already massive in Asia, and it’s just getting started in the U.S. Platforms like Whatnot are early indicators.
I’ve spoken with leaders about how this live streaming will be a dominant channel in the next five years. And not just for products, but for services and B2B engagement as well.

What about small businesses or startups can they use this technology?

Yes, and this is where it becomes powerful. For a small business that can’t afford to hire a full-time salesperson or brand representative, an AI ambassador becomes a 24/7 interactive front desk. It can explain services, answer questions, advocate for your brand, and engage customers around the clock.

Where do you see the company in five years?

In five years, every company will have its own AI brand ambassador.
These ambassadors will:
  • Speak the same brand language
  • Share the same knowledge base
  • Adapt to different cultures and regions
  • Communicate in multiple languages
Brands will deploy different AI ambassadors for different audiences while keeping one unified identity at the core.

Tell us a bit about your background.

I studied at the University of Michigan, then returned to Hong Kong and China, where I spent five to six years in investment banking and finance.
Being in the investment world helped me see opportunities early. In February 2022, we launched what I believe was the world’s first real-time interactive AI brand ambassador not just pre-recorded videos, but live interaction.
At the time, most companies were focused on short form AI video. We went straight into live streaming.

You also mentioned Castor. What is that platform?

Castor is a video-generation platform designed for creators and brands. Our long-term vision is to build an AI Influencer Operating System.
In the next three to five years, we believe:
  • Most influencers will be virtual
  • About 50% will be AI enhanced versions of real people
  • The other 50% will be entirely fictional
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This aligns perfectly with the shift toward micro influencers smaller creators with highly engaged audiences. Castor allows anyone, even camera shy or time-constrained creators, to build a consistent, high quality digital presence.

Is this affordable for businesses?

For JohnSmith.AI’s live streaming solution, pricing starts around $50,000 per year.
If you’re already spending that much to hire a full time employee, this often makes more sense. The AI works 24/7, never gets tired, never gets sick, doesn’t need benefits and remains consistently energetic and on-brand.
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How AI Will Transform the Fashion Industry From Creativity to Commerce

1/16/2026

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Written by Bennie Randall for Vonoi Magazine
The fashion industry has always been shaped by innovationm from the sewing machine to e-commerce. Today, artificial intelligence is becoming the next major force redefining how fashion is designed, produced, marketed, and sold. Unlike past disruptions, AI doesn’t just change how fast fashion moves, it changes how decisions are made.

Here’s how AI is reshaping the fashion industry and what it means for brands, designers, and consumers.

Design Will Become Data Informed, Not Data DrivenAI is already being used to analyze trends, consumer behavior, social media signals, and historical sales data to predict what styles, colors, and silhouettes will perform best. But this doesn’t mean creativity disappears.

Instead:
  • Designers will use AI as a creative assistant, not a replacement
  • Trend forecasting will be faster and more precise
  • Collections will be built with clearer demand signals
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The winning brands won’t abandon creativity they’ll combine intuition with intelligence.

Faster, Smarter Product Development Traditional fashion cycles are slow, expensive, and risky. AI compresses timelines.
AI tools can:
  • Generate digital prototypes in minutes
  • Simulate fabrics, fits, and silhouettes before production
  • Reduce sampling costs and waste

This means fewer mistakes, faster launches, and more agile brands especially important as consumers demand speed without sacrificing quality.

Personalization Will Become the Standard AI will fundamentally change how consumers experience fashion.

Expect:
  • Personalized product recommendations based on behavior and preferences
  • AI-powered styling assistants and virtual try-ons
  • Customized fits and made-to-order garments at scale
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Fashion will move from mass production to mass personalization, making customers feel seen rather than sold to.
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Supply Chains Will Become Leaner and SmarterAI will bring greater efficiency and transparency to fashion’s most complex challenge: the supply chain.

With AI, brands can:
  • Predict demand more accurately
  • Reduce overproduction and excess inventory
  • Optimize sourcing and logistics
This not only improves margins but also supports sustainability an increasing priority for modern consumers.

Marketing Will Shift From Influence to Intelligence
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AI is transforming fashion marketing by making it more targeted, measurable, and strategic.

Brands will use AI to:
  • Identify high-value customers earlier
  • Predict lifetime value and buying cycles
  • Test campaigns before launching them

Even models and brand ambassadors are evolving AI-generated models and virtual influencers are already being used in campaigns, challenging traditional ideas of representation and talent.

Luxury Will Use AI Differently Than Fast Fashion

Fast fashion will use AI to move faster and cheaper.
Luxury, however, will use AI to:
  • Protect brand equity
  • Enhance exclusivity
  • Offer concierge-level personalization
In luxury, AI won’t replace craftsmanship it will support it behind the scenes while preserving the human touch where it matters most.

New Roles Will Emerge, Old Ones Will Evolve​

AI won’t eliminate jobs it will redefine them.
New roles will include:
  • Fashion technologists
  • AI product strategists
  • Digital garment designers
Designers, buyers, and merchandisers who learn to work with AI will be far more valuable than those who resist it.
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AI is not here to kill fashion’s soul.

It’s here to remove friction, reduce waste, and sharpen decision-making.

The future of fashion belongs to brands that understand this simple truth

AI handles the data.
Humans define the taste


Those who balance technology with vision won’t just survive the AI era they’ll lead it.

Vonoi Magazine


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Vonoi Magazine Exclusive: Beauty with Integrity — A Conversation with Jazmin Alvarez, Founder of Pretty Well Beauty

1/2/2026

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By: Bennie Randall - Editor In Chief  - Vonoi Magazine
Vonoi Magazine: What inspired you to start Pretty Well Beauty?

Jazmin Alvarez: I started Pretty Well Beauty back in 2019 because I noticed a huge gap in the market. The largest group of beauty consumers was being ignored, especially within the rapidly growing niche of clean beauty. I wanted to create a space that not only celebrated these brands but also placed them front and center — not tucked away somewhere to be discovered by accident. My vision was to build a beautiful space where their stories could be told and their products could truly shine.

Vonoi: Your store features a variety of brands. What’s the story behind that?

Jazmin Alvarez: Pretty Well Beauty doesn’t have its own brand line — it’s a retail concept that houses multiple clean beauty brands. We currently feature around 60 different brands, each carefully selected based on our very high standards. Every product must meet our strict clean criteria. A great formula, story, or sustainable packaging isn’t enough. If a product contains even one questionable ingredient, it doesn’t make it into the store. We’re completely uncompromising about that.

Vonoi: So every product in your store is tested by you personally?

Jazmin Alvarez: Absolutely. Every single product goes through a testing process with me. I try everything myself because it’s important that it actually works. There are so many products out there that promise the world but don’t deliver results. For me, it’s not enough for something to smell nice or feel luxurious — it has to do what it says it will do.

Vonoi: You’re clearly setting a high standard for the brands you showcase. Where do you see Pretty Well Beauty in the next five years?

Jazmin Alvarez: In five years, I’d love to see us expand to one or two more locations and have a full team, because right now it’s just me. I’ve been bootstrapping everything, so the next step will be raising capital to reach that next milestone. I also want to create our own in-house brand, specifically in the body care category — one of our fastest-growing areas and one that still has a lot of white space.
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Vonoi: That makes perfect sense. You’ve already set the bar for other brands — it’s only right to create your own.

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Jazmin Alvarez: Exactly. As the CEO, I talk to customers every day, so I hear what they love, what they struggle with, and what’s missing from the market. That insight gives me the ability to create something meaningful — something that truly fills a gap.

Vonoi: For readers who want to learn more, where can they find you?
​
Jazmin Alvarez: Our website is PrettyWellBeauty.com, and we’re also active on Instagram, TikTok, Facebook, and Pinterest under @PrettyWellBeauty.

Vonoi: Before we wrap up, what’s one piece of wisdom you’d share about beauty?

Jazmin Alvarez: Beauty is an inside job. You can have all the products in the world, but if you’re not taking care of what’s happening inside, you’ll just be covering things up. What we see on our skin is often a reflection of what’s happening in our gut — they share the same microbiome. That’s why we also have a wellness section in the store to support that connection. But it also goes deeper — beauty is about who you are as a person. If you have a good heart and pure intentions, that radiates outward.
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Photo: Honorable Mention, Poppy the PWB greeter
Vonoi: That’s powerful. When did this dream begin inside you?

Jazmin Alvarez: The seed was planted around 2016. I walked into a clean beauty store with a similar concept, but I didn’t feel welcomed. I wasn’t their target audience, and it showed. After a few visits, I realized I could create something similar — but in a more authentic and inclusive way. Pretty Well Beauty actually started as an Instagram page where I shared my passion for clean beauty. That page grew into an e-commerce store and eventually into this physical retail space. I didn’t plan for it to become a business — it evolved naturally from something I loved.

Vonoi: Any final words?
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Jazmin Alvarez: Come visit us! If you want to discover amazing brands created by incredible people who look like you, come through. There’s something special here for everyone.

Vonoi Magazine
​www.Vonoimag.com
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From Panels to Profits: How Entrepreneurs Are Using Anime to Grow Their Businesses

1/1/2026

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By Bennie Randall - Editor In Chief - Vonoi Magazine
In a world where pop culture increasingly drives commerce, anime is no longer just entertainment—it's a powerful brand strategy. Once considered niche or underground, anime has now become a global juggernaut, generating billions in revenue and influencing everything from fashion to tech. But what’s truly fascinating is how a new wave of entrepreneurs is using anime to grow their businesses, build loyal audiences, and disrupt industries in fresh, imaginative ways.

The anime industry—valued at over $26 billion—has outgrown its “cartoon” label to become a cultural movement. With passionate, worldwide fans spanning all ages, entrepreneurs are tapping into anime’s emotional power, vibrant aesthetics, and deep storytelling to create stronger brand connections and drive consumer behavior.

One of the most common ways entrepreneurs incorporate anime into their business is through visual branding. From anime-inspired logos and packaging to full-on character mascots, business owners are using anime aesthetics to stand out in crowded markets.
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Take clothing lines, for example. Independent fashion brands are integrating anime-style art into streetwear drops, leveraging the built-in fanbase of shows like Naruto, Dragon Ball, and My Hero Academia. These pieces are often limited edition and heavily promoted on Instagram and TikTok, generating buzz, scarcity, and instant sales.
Even beauty entrepreneurs are designing product lines around anime characters or magical girl themes—using vibrant palettes and kawaii packaging to create Instagrammable, collectible experiences that customers love to share.
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Entrepreneurs also recognize anime’s storytelling genius. Instead of dry ads, many are creating content—Reels, YouTube videos, TikToks—infused with anime themes, tropes, and even custom characters. They use these formats to promote everything from coaching programs to tech platforms.

For instance, a business coach might use an anime alter ego to narrate their journey as the "main character" of their brand—battling self-doubt, unlocking new levels (program modules), and achieving the final boss battle (launching their product). This creative storytelling draws fans in emotionally, creating a deeper connection than traditional sales tactics ever could.

Many small business owners and creators are turning to anime conventions as strategic marketing platforms. Whether as vendors, panelists, or sponsors, entrepreneurs are showing up at cons to reach highly targeted audiences.

At events like Anime Expo, Otakon, or DreamCon, you'll now find everything from anime-themed candle brands and skincare lines to SaaS startups with anime-inspired UI. These spaces offer massive foot traffic, niche exposure, and invaluable in-person engagement.

More importantly, entrepreneurs who show up authentically in these spaces win loyalty fast—because fans respect creators who respect the culture.

Beyond marketing, some entrepreneurs are going a step further—creating original anime-style content and IP to generate long-term revenue. Artists, designers, and writers are producing indie anime series, webcomics, and manga, then monetizing through Patreon, Kickstarter, or merchandise.

Others are collaborating with existing anime brands through licensing deals to release co-branded products. These types of partnerships give small businesses instant credibility and access to built-in fanbases willing to spend big on official collectibles.

Perhaps the greatest benefit of using anime in business is its emotional resonance. Anime fans are loyal, expressive, and deeply connected to the stories and characters they love. By weaving anime into their messaging, entrepreneurs are not just selling products—they’re inviting customers into a shared universe.

This emotional loyalty translates into repeat buyers, word-of-mouth marketing, and long-term community building—the holy grail of any modern business.

In today’s market, attention is currency—and anime is one of the most valuable cultural assets an entrepreneur can leverage. Whether you're building a brand, telling a story, or launching a product, anime offers a toolkit of creativity, emotion, and community that’s hard to ignore.
As more founders embrace the power of fandom, one thing is clear: anime isn't just for fans anymore—it's a full-blown business strategy.

​Vonoi Magazine

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THE TASTEDOWN - HOT SAUCE / MUSTARD / CARMEL FROM BUTTER FLY BAKERY

12/28/2025

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When Vonoi Magazine launches a new tasting series, we don’t call just anyone.
We call the palate, the traveler. The man who can detect a hint of garlic at twenty paces. We call Mr. Nick.

​Known quietly in culinary circles as a global flavor explorer, Mr. Nick has tasted his way across continents sampling everything from street market fire sauces to elegant, small batch artisanal blends. Today, he sits down with Vonoi Magazine for an exclusive, no-nonsense, unfiltered session we proudly call The TasteDown, A head to head flavor showdown featuring hot sauces, mustards, caramels, and everything in between. Let’s dive in.

Hot Sauce Round


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​Maplewood Smoked Onion Hot Sauce - Rating: 5/10
The Taste Down begins with a smoky contender.
Mr. Nick takes his first sample, pauses, then nods.

​Mr. Nick:
“The smoke fills out the back end. Up front you get the red jalapeños immediately. It’s solid. Neutral. An everyday sauce.”

What would you use it on?
​Mr. Nick:
“Honestly? Anything. Burgers, fries, basic meals. A universal sauce for the average person.”. A respectable start to the lineup.

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Maple Sparkle Sriracha - Rating: 6.5/10

This one arrives thicker and visually striking, thanks to edible glitter.
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Mr. Nick:
“You smell the sriracha instantly. But the maple? Oh, it comes through loud and clear. Much sweeter. Much more defined than the first one.”

Mr. Nick:
“Clarity. You taste the garlic. You taste the maple. Everything rounds out the heat beautifully.”

What would you put it on?
​Mr. Nick:
“Eggs. An omelet. And honestly? It would be killer in a Bloody Mary. The glitter makes it a special-occasion sauce.” A sparkly surprise.

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Hothouse Hot Sauce Rating: 7/10
(Mr. Nick’s #1 Pick Among the Hot Sauces)

Ingredients include vinegar, tomatoes, lemon juice, dill, and black pepper.

Before tasting it, 
Mr. Nick, you studied the inconsistent heat scales printed across the brand's bottles and then you said they need one system, hot sauce lovers are educated now. What did you mean by that?

Mr. Nick:
So throughout their range, we see three different scalings for their heat indexes. The three bottles, the smoked onion, smoked jalapeno, maple sriracha, all follow a six star rating, where as the hot house hot sauce has a temperature scale in the taco vibes only has an entirely different semi circle gauge.

VM: Oh, okay, so that's what you meant. You need one system, so hot sauce lovers can truly understand the death of each sauce. Yes.

​
Mr. Nick:
The Hot House is Serious. The lemon juice pulls the heat back at first, but then the peppers kick in. The mix of dill and black pepper plays well together. Well balanced. This hot house sauce temporarily knocked a member of the taste crew into a coughing fit, but the global flavor explorer Nick did not flinch.

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Taco Vibes Only – Extreme Heat - Rating: 6.5/10
This sauce is a master of deception.

Mr. Nick:
“
This sauce is a master of deception. The vinegar calms you for one second, then BAM. It punches the back of your throat. Total bait and switch.”

Was it flavorful?
​
​Mr. Nick:
“Good heat, the cumin is too low. Still great on tacos, quesadillas, any Mexican dish.”

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Smoked Jalapeño Hot Sauce – Rum Barrel Fermented - 
Rating: 9/10
 

Mr. Nick:
“The best hot sauce of the entire lineup. Vinegar is balanced perfectly. Smoked jalapeño flavor is clean and direct.”
​

Perfect pairings?
Fish, pizza, dumplings, pork buns, or any Asian-inspired dish.

Caramel Round
(Fat Toad Farm – Gourmet Caramel Line)


Vonoi Magazine was not prepared for the level of passion Mr. Nick had for caramel.
​

Salted Caramel Bourbon – 9.5/10
Original Caramel – 8.9/10
Maple Reserve – 8.8/10
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Salted Caramel Bourbon Rating: 9.5/10
#1 Caramel Overall

Mr. Nick:
“This goes on borderline everything. The caramel is phenomenal. The bourbon is cooked out. The salt balances it perfectly.”

Suggested uses?
Desserts. Coffee. Pastries. or as one taster put it 
“anything you want to taste better.”

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​Original Caramel  - Rating 8.9/10
Classic. Smooth. Versatile.
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Mr. Nick:
“If this were a hard candy, it would be like those old-school butterscotch discs. Just beautifully done.”

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Maple Reserve Caramel - Rating: 8.8/10
A sweet, seasonal flavor profile.

​Mr. Nick:

“Neck and neck with the original. But still… the salted bourbon wins.”

Mustard Round


1) Gustard Mustard – 8/10)
2) Heavy Topper Mustard – 7/10

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Heavy Topper Mustard (Alchemist Collaboration)
Rating: 7/10


Mr. Nick:
“Bold. Thick. Borderline overwhelming. The mustard seeds are powerful. Think sauerkraut-level strength.”

Best use?
Bratwurst or classic hot dogs.

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Gustard Mustard - Rating: 8/10
Mr. Nick:
“Very usable. Some spice, some jalapeño, some garlic. Perfect as a dipping mustard.”
Pretzels and hot dogs immediately came to mind.

THE FINAL WORD FROM MR. NICK


​We asked Mr. Nick who he recommends these products to?

​Mr. Nick:
“Anyone can enjoy them but choose according to your heat level. Beginners shouldn’t start with ‘Extreme Heat.’ But flavor lovers will appreciate the complexity.”

Where can fans can find you?
Mr. Nick
“Nowhere.”  Mr. Nick is very private and hard to find. 
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THE WINNERS ARE... DRUM ROLL


THE OFFICIAL VONOI MAGAZINE
“PRODUCTS TO BUY WINNERS"


1) Salted Caramel Bourbon (Fat Toad Farm)
2) Smoked Jalapeño Rum Barrel Hot Sauce
3) Maple Sparkle Sriracha
Vonoi Magazine or Mr. Nick was not paid for this taste test, so we could bring you the most honest results possible.

​Vonoi Magazine
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Saks Off 5th ave is Closing Manhattan Location

11/12/2025

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Saks OFF 5TH is closing its 57th Street Manhattan location on December 31st (could be sooner depending on how fast inventory is cleared)!

The building that now houses the 57th Street location is being converted to a residential space, and the company told Crain’s New York Business:

“After nine years at the address, the retailer will turn off its lights for good on New Year’s Eve and has no plans to relocate elsewhere, according to the company.”

Deep discounts have already started at this location, with lots of Designer Finds currently up to 85% off. Expect this to continue through the end of 2025.

Saks OFF 5TH will also close 9 additional stores in early 2026 (see slide 2 for the full list). You can also expect to see discounts at these stores once the liquidation process begins next year (these stores will continue to operate normally through the holiday season).

The company told USA Today that “the closures are part of an effort to ‘optimize’ its store presence, enabling us to place greater attention to our high-performing and high-potential store locations, and refinements across our store footprint.”

Some of these discounts are also starting to show up online with up to 80% off select Designers right now
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