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Great Jones Distilling Company: A Manhattan Gem

1/17/2025

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Written By: Bennie Randall Jr. / Photo Credit: Vonoi Magazine
Nestled in the heart of Manhattan, the Great Jones Distilling Company is more than just a distillery—it’s a celebration of New York City’s vibrant history and innovative spirit. As the first legal whiskey distillery in Manhattan since Prohibition, Great Jones offers a unique blend of tradition and modernity that makes it a must-visit destination for whiskey enthusiasts and history buffs alike.

Located in a beautifully restored building in NoHo, the distillery combines industrial elegance with a deep respect for craftsmanship. Every corner of the space tells a story, from the exposed brick walls that echo New York’s architectural heritage to the gleaming copper stills that stand as a testament to the artistry of distillation.

The true magic of Great Jones Distilling Company lies in its immersive personal and group tours, which offer visitors an unforgettable journey through the world of whiskey. Whether you’re a seasoned connoisseur or new to the spirit, the tour provides a rich and engaging experience that caters to all levels of expertise.

​The tour begins with an exploration of the distillery’s origins and its place in Manhattan’s storied past. Guides weave tales of Prohibition-era speakeasies, the resilience of New Yorkers, and the revival of whiskey-making in the heart of the city. As you walk through the space, you’ll feel a connection to the legacy of distillers who paved the way for this modern marvel.
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Next, you’ll step into the distillery itself, where the magic happens. Here, the art and science of whiskey-making come to life. From grain selection to fermentation and distillation, every step of the process is meticulously explained by passionate experts. You’ll see the towering copper stills in action and learn about the unique techniques that make Great Jones whiskey truly distinctive.
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The Tasting Experience: No tour would be complete without a tasting, and Great Jones delivers in style. Guests are guided through a curated flight of their signature spirits, including their Straight Bourbon, Four Grain Bourbon, and Rye Whiskey. Each sip is accompanied by insights into the flavor profiles, aging process, and the distillery’s commitment to using locally sourced ingredients.
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For an elevated experience, pair the tasting with bites from the on-site restaurant, which offers dishes designed to complement the bold flavors of the whiskey. The culinary team crafts a menu that highlights seasonal ingredients and pays homage to New York’s diverse culinary traditions.
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After the tour, visitors are encouraged to explore the distillery’s retail space, where they can purchase bottles of their favorite expressions or exclusive merchandise. The sleek design of the shop reflects the brand’s modern sensibility, making it a perfect place to pick up gifts or souvenirs.

For those looking to extend their experience, the distillery also offers cocktail-making classes, private tastings, and special events that showcase the versatility of their spirits.
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Great Jones Distilling Company isn’t just a place to enjoy exceptional whiskey—it’s an experience that embodies the spirit of New York City. The combination of history, craftsmanship, and hospitality creates an atmosphere that’s as inspiring as it is enjoyable. Whether you’re a local looking for a new favorite spot or a visitor eager to immerse yourself in Manhattan’s culture, a tour of Great Jones Distilling Company is an adventure you won’t want to miss.

Make your reservation today and discover the art of whiskey-making in the city that never sleeps.

​Vonoi Magazine
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L'OREAL & IBM COLLABORATION

1/16/2025

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L'Oréal, the world's leading beauty company, announced a collaboration to leverage IBM's generative artificial intelligence technology and expertise to uncover new insights in cosmetic formulation data, facilitating L'Oréal's use of sustainable raw materials, for energy and material waste reductions. This unique effort will develop a custom AI foundation model engineered to significantly increase the ability of L'Oréal Research & Innovation teams to reach extra performance and consumer satisfaction in every cosmetic category and every region of the world. The formulation foundation model is believed to be a first-of-its-kind in the industry, redefining AI innovation at the intersection of beauty, chemistry and technology. 
 
The collaboration combines L'Oréal's unparalleled expertise in cosmetic science with IBM's cutting-edge artificial intelligence technologies for scientific discoveries, to unlock a future where science and technology can inform or help prioritize solutions that are both ecologically responsible and innovative. To preserve Earth's natural resources, it is critical to explore renewable, sustainably sourced raw materials when developing consumer products. This effort will contribute to helping L'Oréal meet its L'Oréal for the Future's target of sourcing most of its product formulas based on bio-sourced materials and/or the circular economy by 2030. 
 
"As part of our Digital Transformation Program, this partnership will extend the speed and scale of our innovation and reformulation pipeline, with products always reaching higher standards of inclusivity, sustainability, and personalization", declares Stéphane Ortiz, Head of Innovation Métiers & Product Development – L'Oréal Research & Innovation.

"Building on years of unique Beauty science expertise and of data structuring, this major alliance with IBM is opening a new exciting era for our innovation and development process", said Matthieu Cassier, Chief Transformation & Digital Officer – L'Oréal Research & Innovation.
 
"This collaboration is a truly impactful application of generative AI, leveraging the power of technology and expertise for the good of the planet", said Alessandro Curioni, IBM Fellow, Vice President Europe and Africa and Director IBM Research Zurich. "At IBM, we believe in the power of purpose-built, customized AI to help transform businesses. Using IBM's latest AI technology, L'Oréal will be able to derive meaningful insights from their rich formula and product data to create a tailored AI model to help achieve their operational goals and continue creating high quality and sustainable products."
 
"This alliance between highly specialized expertise in artificial intelligence and cosmetics seeks to revolutionize cosmetic formulation. It embodies the spirit of AI-augmented research, emphasizing sustainability and diversity", declares Guilhaume Leroy-Méline, IBM Distinguished Engineer, Business Transformation Services CTO, IBM Consulting France.
 
The creation of this AI model will use a large number of formulations and component data points to accelerate multiple tasks to be performed by L'Oréal, including the formulation of new products, reformulation of existing cosmetics and optimization for scale-up production – tools that will better equip L'Oréal's 4,000 researchers worldwide over the next several years. In addition, IBM Consulting will support L'Oréal in its aim to rethink and redesign the formulation discovery process. Understanding the behaviors of renewable ingredients in cosmetic formulas will help L'Oréal build out more sustainable product lines with greater inclusivity and personalization for its consumers around the world. 
 
Foundation models are a type of AI model trained on a broad set of unlabeled data, capable of performing various tasks and applying information from one situation to another. These models have significantly advanced the field of natural language processing (NLP) technology over the past several years, and IBM is pioneering applications of foundation models beyond language, in areas such as chemistry, time series and geospatial modalities. IBM's AI technology has the potential to augment L'Oréal's creativity in finding new cosmetic formulations to transform the beauty industry. L'Oréal, together with IBM's expertise and technology, will help to shape a future where innovation meets sustainability, delivering products that will be as unique as the people who use them daily. 
 
About L'Oréal  
 
For 115 years, L'Oréal, the world's leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L'Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.  
 
With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L'Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.  
 
 About IBM 
 IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.

​Vonoi Magazine
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YOUR BRANDING & MARKETING SUCKS (HERE IS HOW TO FIX IT) - VONOI MAGAZINE

1/5/2025

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By Bennie Randall Jr for Vonoi Magazine

Is your brand struggling to make an impact? It might be because your branding and marketing efforts are falling flat. If you feel some type of way about this article, then I'm probably talking about you.

You Lack a Clear Brand Identity
If your brand doesn’t stand for anything, neither will your audience. A strong brand needs a clear identity that reflects your mission, values, and unique selling proposition (USP). Ask yourself: What do I want my audience to feel and remember about my brand?

Your Target Audience is Too Broad
Trying to reach everyone means you’re connecting with no one. Narrow down your target audience, understand their pain points, and speak directly to their needs. Effective marketing speaks to a specific group of people, not the masses.

Inconsistent Messaging
If your messaging is all over the place, your audience will be confused. Consistency is key—your tone, values, and story should align across all platforms and marketing materials. Clear, consistent messaging builds trust.

You’re Not Differentiating Yourself
Standing out in a crowded market is crucial. If you’re blending in with competitors, it’s time to emphasize what makes you unique. Highlight your strengths and what sets you apart to create a distinct identity.

No Emotional Connection
People don’t buy products; they buy emotions and experiences. If your branding lacks an emotional appeal, your audience won’t feel connected. Incorporate storytelling and focus on how your product or service improves your customers’ lives.

Weak Visual Branding
Your logo, color palette, and design elements are the first things people notice. Poor or outdated visuals can make your brand look unprofessional or forgettable. Invest in strong, cohesive visual branding that resonates with your audience.

You’re Not Consistent Across Channels
If your branding differs across social media, your website, and print materials, you’re sending mixed messages. Your audience should experience the same brand tone, visuals, and message no matter where they encounter you.

​Ignoring Data and Analytics
If you’re not tracking your marketing efforts, you’re flying blind. Use data to see what’s working and what isn’t. By analyzing your performance, you can make informed adjustments that will improve your strategy over time.

You’re Not Adapting to Change
Marketing trends evolve, and your strategy should, too. Sticking with outdated tactics can leave you behind. Stay flexible and ready to pivot as new tools, platforms, and consumer behaviors emerge.

No Call-to-Action (CTA)
If you’re not telling your audience what to do next, they won’t take action. Whether it’s “Buy Now,” “Sign Up,” or “Learn More,” a clear, compelling CTA is essential to drive engagement and conversions.

If your branding and marketing efforts aren’t delivering results, it’s time for a deep dive into your strategy.

If your serious about your marketing & branding DM me directly or visit me online at www.BRJELITE.com

You’ll be on the road to building a stronger, more impactful brand.

#Branding #MarketingTips #BusinessGrowth #BrandIdentity #MarketingStrategy #Entrepreneurship #SmallBusiness #ContentMarketing



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Ana Malik Clothing Company

1/1/2025

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White Women are Primary Beneficiaries of DEI and Affirmative Action Programs

12/2/2024

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Written by Lee R. /  staff writer for Vonoi Magazine
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Diversity, Equity, and Inclusion (DEI) initiatives, along with affirmative action programs, have long been implemented to address historical disparities and promote representation across various sectors, including education and employment. A critical analysis of these programs reveals insights into which demographic groups have been the primary beneficiaries.
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Historical data indicates that white women have been significant beneficiaries of affirmative action policies. According to the U.S. Department of Labor, white women have seen substantial advancements in employment opportunities due to these initiatives. This is further supported by data showing that white women hold a considerable percentage of positions in various professional fields.
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While affirmative action and DEI programs aim to uplift underrepresented minorities, the distribution of benefits among these groups has been uneven. For instance, in higher education, Black and Latino students have been focal points of affirmative action policies to enhance campus diversity. However, the effectiveness and reach of these programs have varied across institutions. Recent legal challenges and policy changes have further complicated the landscape, leading to debates about the future of race-conscious admissions

Public opinion on affirmative action and DEI initiatives is divided. A Pew Research Center survey from 2023 found that 47% of Black adults approved of considering race and ethnicity in college admissions, compared to 29% of White adults. These differing perspectives have influenced legal challenges and policy reforms, as seen in recent lawsuits against institutions like the University of California. 

​While DEI and affirmative action programs have contributed to increased representation for various groups, white women have emerged as notable beneficiaries, particularly in employment sectors. The evolving legal and social landscape necessitates ongoing evaluation to ensure these programs effectively serve their intended purpose of promoting equity across all underrepresented communities.
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The Silence of Black Leaders During Trump Second Term

12/1/2024

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Written by Bennie Randall for Vonoi Magazine
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In the early days of President Donald Trump's 2025 administration, a series of executive orders have been enacted that significantly impact diversity, equity, and inclusion (DEI) initiatives, as well as affirmative action policies. These actions have raised concerns about their potential effects on marginalized communities, particularly Black Americans. Notably, there appears to be a subdued response from Black leaders regarding these developments.

President Trump's recent executive orders have targeted various DEI and affirmative action programs. One such order, titled "Ending Radical and Wasteful Government DEI Programs and Preferencing," calls for the removal of equity action plans across federal agencies, specifically targeting former Executive Order 13985, which aimed to advance racial equity and support for underserved communities.

Another order, "Ending Illegal Discrimination and Restoring Merit-Based Opportunity," directs the Office of Federal Contract Compliance Programs within the Department of Labor to cease promoting diversity, holding federal contractors responsible for affirmative action, and allowing workforce balancing based on race, color, sex, sexual preference, religion, or national origin.
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These executive orders represent a deliberate attempt to undo progress on DEI and create new barriers to opportunity. The American Civil Liberties Union (ACLU) has expressed concern that these actions could reverse advancements made toward building a more equitable and inclusive society.

The Lawyers' Committee for Civil Rights Under Law has also highlighted that these orders undermine efforts to address historic and ongoing systemic racism, ensure a diverse federal workforce, and enforce fair housing and civil rights laws.

Despite the significant implications of these executive orders, there has been a noticeable lack of vocal opposition from prominent Black leaders. Several factors may contribute to this silence.

1) Some leaders may be choosing to address these issues through behind-the-scenes advocacy, legal challenges, or coalition-building rather than public confrontation.

2) The current political environment may discourage outspoken criticism due to fears of political retribution or exacerbating divisions.

3) Media coverage may not fully capture the efforts and statements of Black leaders, leading to a perception of silence.

4) Organizations may be prioritizing direct support to affected communities over public statements, focusing on mitigating immediate harms caused by the executive orders.

The recent executive orders issued by President Trump have profound implications for DEI and affirmative action programs, with potential adverse effects on Black communities. While the apparent quietude among Black leaders may be attributed to various strategic and contextual factors, it remains crucial for all stakeholders to remain vigilant and proactive in safeguarding the progress made toward racial equity and inclusion.

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Why So Many People Are Struggling Financially: Unpacking the Crisis

10/22/2024

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By: Bennie Randall / Vonoi Magazine
In recent years, financial struggles have become a widespread reality for many people across the globe. While economic uncertainty isn't a new phenomenon, the scale and impact of financial hardship today is more pronounced than ever. From stagnant wages to rising living costs, there are numerous reasons why so many people find themselves struggling financially. Understanding these factors is key to finding long-term solutions to this growing issue.

​Stagnant Wages in a Rising Cost Environment
One of the primary reasons for financial struggles is that wages haven’t kept up with the cost of living. While inflation drives up prices on essentials like housing, healthcare, and education, wage growth has remained relatively flat. As a result, many households are unable to cover basic expenses, let alone save for the future or invest in assets.

A 2020 study by the Economic Policy Institute revealed that wages for the average American worker have only increased by about 14% since 1979, while productivity has grown by over 70%. This disparity has led to a widening gap between workers and the cost of their everyday needs.

​Debt has become a significant burden for millions of people. Student loans, credit cards, and high-interest loans often trap individuals in a cycle of repayment with little room to get ahead. According to a 2023 report from the Federal Reserve, U.S. consumer debt reached $17.1 trillion, with credit card debt hitting record highs. When combined with the fact that over half of Americans live paycheck to paycheck, the result is a precarious financial situation where even small emergencies can cause significant hardship.

In addition, savings rates are worryingly low. Many people don’t have an emergency fund or enough savings to handle unexpected expenses. The rise in gig and contract work, while offering flexibility, often lacks the financial stability or benefits that traditional employment provides, further eroding people’s ability to save.

Housing costs have soared in the past decade, especially in urban centers. Rent and mortgage payments consume a large portion of income, leaving little room for other expenses. In many regions, the cost of owning a home has become unattainable, and renting is hardly a better alternative. According to the National Low Income Housing Coalition, there isn't a single state in the U.S. where a full-time minimum wage worker can afford to rent a two-bedroom apartment at fair market rent.

This housing affordability crisis disproportionately impacts lower- and middle-income families, pushing them further into financial instability and forcing many to make tough decisions between housing and other essentials like food and healthcare.

Healthcare is another area where financial struggles are compounded. The cost of medical care in many countries, particularly in the United States, continues to rise at an unsustainable pace. Even with insurance, high deductibles, premiums, and out-of-pocket costs often leave individuals and families with overwhelming medical bills. The fear of unexpected medical expenses can force people to cut back on other necessary expenses or drive them deeper into debt.

The COVID-19 pandemic exacerbated this issue, highlighting the fragility of healthcare systems and the devastating financial impact medical emergencies can have on individuals, even those who believed they were prepared. 
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Lack of Financial Literacy
Another contributing factor to widespread financial struggles is the lack of financial education. Many people are not taught the fundamentals of budgeting, saving, investing, or debt management. Without these skills, it’s easy to fall into financial traps, such as overspending or accumulating high-interest debt.

In a 2022 survey conducted by the National Financial Educators Council, respondents indicated that a lack of financial literacy cost them an average of $1,819 per year. Improving financial literacy through education, both in schools and workplaces, could be a critical step toward reducing personal financial struggles.

Income inequality continues to widen, with the wealthiest individuals and families accumulating a greater share of total wealth, while the middle and lower classes struggle to keep pace. The rich get richer, while those at the bottom see limited upward mobility. This growing wealth gap contributes to a sense of economic insecurity and leaves many people feeling financially stuck, regardless of how hard they work.

The pandemic further illuminated these disparities, as wealthier individuals largely saw their fortunes grow through investments, while low-wage workers often lost jobs, lacked savings, and struggled to make ends meet.

The nature of work is changing, and so too are financial challenges. With automation, globalization, and the rise of the gig economy, many traditional jobs are disappearing, while newer roles often offer less security and fewer benefits. The shift toward freelance or contract work has left many people without stable incomes or employer-sponsored health benefits and retirement plans, making financial planning more difficult.

​Addressing financial struggles requires a multifaceted approach. Governments, employers, and individuals must work together to tackle the systemic issues causing widespread financial instability. Increasing wages, expanding access to affordable housing, and providing comprehensive financial education are essential steps. Additionally, ensuring access to affordable healthcare and developing policies that reduce income inequality can help create a more financially secure society.
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The challenges are significant, but with the right interventions and a commitment to long-term change, it is possible to create an environment where fewer people are struggling financially, and more are able to thrive.
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Latinas in Leadership: A Hispanic Heritage Month Celebration with Morgan Stanley - Vonoi Magazine

10/7/2024

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By Bennie Randall for Vonoi Magazine / Photos Vonoi Media

In honor of Hispanic Heritage Month, Fordham University’s BlK and LTNX MBA club was proud to host an empowering panel discussion titled “Latinas in Leadership,” featuring accomplished Latina leaders from Morgan Stanley. This event spotlighted the stories, successes, and strategies of trailblazing women in the financial industry, with a special emphasis on diversity, inclusion, and career advancement.
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As Latinas continue to break barriers across industries, this event provided a crucial platform to celebrate their achievements, inspire future leaders, and foster meaningful discussions on the importance of representation in leadership roles. The panel also highlighted the unique opportunities available for graduate students interested in joining Morgan Stanley, one of the world’s leading financial services firms.
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Representation in leadership is a critical topic in today’s workforce, particularly for underrepresented communities. Latinas are making their mark in traditionally male-dominated fields such as finance, technology, and business, but challenges remain. This event addressed those challenges head-on by providing insights and practical strategies for success. Attendees had the opportunity to hear firsthand from dynamic Latina leaders about their journeys, the hurdles they’ve overcome, and how they’re working to increase diversity at every level of their organizations.

Morgan Stanley, a firm that prides itself on fostering an inclusive environment, has made significant strides in promoting diversity in leadership. This panel aligns with the firm’s commitment to developing diverse talent and creating pathways for future leaders from all backgrounds.
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This year’s event features two distinguished Latina leaders from Morgan Stanley, each with a wealth of experience and a passion for empowering others.
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Anibel Sauls
Christie-Belle Garcia
Anibel Sauls - Vice President, Operations Client Relationship Manager at Morgan Stanley Anibel Sauls is a seasoned professional with over 15 years of experience in financial services. As Vice President, Operations Client Relationship Manager at Morgan Stanley, she plays a pivotal role in managing client relationships and ensuring operational excellence. Before joining Morgan Stanley, Anibel worked as a Manager at Ernst & Young's Capital Markets Consulting Practice and as Vice President of Information Delivery at Northern Trust Hedge Fund Services.

Anibel’s expertise spans agile and traditional project management frameworks, and she is a Certified Scrum Master (CSM). Beyond her professional accomplishments, she is a champion for diversity and inclusion, particularly in the areas of STEAM (Science, Technology, Engineering, Arts, and Mathematics). She actively mentors young women and people of color, serves as a mentor for Break Through Tech AI, and is a former President of The Junior League of Westchester on the Sound (JLWOS). She also sits on the board of The Sharing Shelf, a nonprofit dedicated to serving low-income children. Anibel holds a B.A. in Economics and International Studies from Manhattanville College and a Master’s in Information Systems from Northwestern University.

​Christie-Belle Garcia - Executive Director, Talent and Diversity & Inclusion Advisor, Human Capital Management at Morgan Stanley.
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Christie-Belle Garcia joined Morgan Stanley in 2022 and currently serves as Executive Director and Talent and Diversity & Inclusion Advisor for the firm’s Wealth Management division. In this role, she is responsible for shaping and executing diversity initiatives, talent acquisition strategies, and fostering a more inclusive workplace culture.


Christie-Belle’s journey into financial services follows a distinguished 15-year career in higher education, where she led diversity and STEM talent pipeline initiatives. Her leadership extends beyond the workplace, as she serves on the boards of the Gateway Foundation by Money Management Institute and the Bethel Education Foundation, further cementing her commitment to social impact and equity.
Christie-Belle earned a dual degree in History and Spanish from Manhattanville College, a Master’s in Secondary Education, and a Ph.D. in Contemporary Learning and Interdisciplinary Research from Fordham University.
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The speakers took time to speak with every single attendee, they left no student behind. The were super humble with their time and service. These ladies are Super Stars in leadership.
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The “Latinas in Leadership” panel offered more than just career advice. It’s was a celebration of the progress Latinas have made in leadership and a reflection on the work still ahead. Attendees left with actionable insights into how to build meaningful careers while staying true to their cultural identities and personal values.

In addition to the speakers sharing their experiences, attendees learned about graduate opportunities at Morgan Stanley and how the firm is actively working to cultivate a pipeline of diverse leaders. Morgan Stanley’s commitment to creating a more inclusive workforce provides hope for a future where leadership reflects the rich diversity of our communities.
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BLK & LTNX MBA Board Members
This panel discussion was a must-attend event for anyone passionate about fostering diversity in leadership and creating a more inclusive workplace. It also serves as a reminder of the importance of mentorship, representation, and community in achieving professional success. Here is what we learned:

Firsthand from successful Latina leaders about their challenges and victories in the corporate world.

Strategies for navigating corporate environments, advocating for yourself, and advancing your career.

Connecting with leaders from Morgan Stanley and the broader Fordham community who are passionate about diversity and inclusion.

Engaging conversations about the future of leadership, inclusivity, and the role that Latinas play in shaping industries like finance.

The “Latinas in Leadership” panel underscores the significance of celebrating Latina leaders during Hispanic Heritage Month. By shining a spotlight on the contributions of women like Anibel Sauls and Christie-Belle Garcia, this event aimed to inspire the next generation of leaders to break barriers, embrace their heritage, and strive for excellence in their careers.
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Meaningful conversations that honored the legacy of Latina leadership while paving the way for future generations. Celebrating Hispanic Heritage Month at Fordham University’s BlK and LTNX MBA club taught us how to be a leader in our own industry of choice.

Vonoi Magazine / Vonoimag.com

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Le Dîner en Blanc New York: An Enchanting Night in White

9/29/2024

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By Bennie Randall Jr for Vonoi Digital / Photos Vonoi Magazine
For those in search of a truly magical and exclusive event, look no further than Le Dîner en Blanc—a dazzling pop-up dinner that has become an annual tradition in New York City. Originating in Paris in 1988, this invitation-only event has transformed into a global sensation, and each year, New York plays host to a night of elegance, unity, and culinary delight. Le Dîner en Blanc is not just a dinner; it is an experience like no other, filled with excitement, mystery, and enchantment.

One of the hallmarks of Le Dîner en Blanc is the mystery surrounding its location. Unlike typical events where guests know the venue in advance, Le Dîner en Blanc attendees are kept in suspense until the very last moment. The secrecy adds an element of surprise and adventure to the evening, with participants gathering at various designated meeting points around the city. From there, they are guided by organizers to the final, undisclosed location—a stunning outdoor setting, often an iconic New York landmark, transformed for one night only into an elegant, white wonderland.

Past locations have included iconic venues like Lincoln Center, Battery Park, and Bryant Park, each lending its own charm to the event. Whether it’s the shimmering skyline or the grand architecture serving as the backdrop, the thrill of finding out the exact spot adds to the overall excitement and allure.
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Photos: Vonoi Magazine
Le Dîner en Blanc is characterized by its strict all-white dress code—a tribute to its Parisian origins. Guests arrive decked out in their most stylish and creative white ensembles, embodying sophistication and elegance. The white attire is a symbol of unity and inclusivity, as guests from all walks of life gather to share in the splendor of the evening. From flowing dresses and chic suits to elaborate hats and accessories, the creativity of the participants is as much a spectacle as the event itself.

The effect of thousands of attendees dressed in white, gathered in an unexpected location, is visually mesmerizing. It’s a sight that makes passersby stop and stare in awe, wondering what magical occasion has brought this sea of white to life in the heart of the city.

​The format of Le Dîner en Blanc is equally distinctive: it’s a gourmet picnic, and participants are expected to bring everything they need for the evening. This includes their own tables, chairs, tablecloths, and a decadent meal to enjoy. The setup itself is a ritual, as guests meticulously arrange their tables in neat rows, with gleaming white linens, elegant glassware, and tasteful decorations. From candelabras to floral arrangements, the attention to detail is astounding, creating a luxurious atmosphere that elevates the experience beyond the typical picnic.

Food is a major highlight of the night, with many opting to prepare exquisite multi-course meals, while others choose to order from curated gourmet options offered by the event organizers. Wine and champagne are essential accompaniments, adding to the air of celebration, though strict rules govern the consumption of alcohol, with only specific types permitted to ensure a refined experience.
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What makes Le Dîner en Blanc so special is the sense of community it fosters. Though the event is invitation-only, attendees are encouraged to invite friends, which results in a diverse gathering of individuals—old friends, new acquaintances, and strangers—all united by their shared love for elegance, good food, and the joy of coming together. Guests bond over the challenge of transporting their dining setup across the city and the shared anticipation of discovering the secret location.
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Throughout the evening, conversations flow, laughter fills the air, and new friendships are formed. The communal spirit is palpable, as everyone is encouraged to participate in group activities like dancing, lighting sparklers, and toasting to an unforgettable evening. The fact that each attendee has contributed to making the event possible, from bringing their own tables to dressing the part, creates a unique sense of ownership and pride in the success of the night.

As the sun sets, Le Dîner en Blanc transitions from an elegant dinner to a lively celebration. Music is an integral part of the night, with live bands or DJs providing a soundtrack that ranges from classic jazz to upbeat dance tunes. Guests rise from their seats, swaying to the music, and eventually make their way to the dance floor, transforming the space into an open-air ballroom under the stars.

A highlight of the evening is the moment when guests light sparklers in unison, illuminating the night sky in a magical display. It’s a breathtaking sight, one that captures the essence of Le Dîner en Blanc—a moment of collective beauty, spontaneity, and wonder. The sparklers symbolize the shared experience of all those gathered, creating a memory that will be cherished long after the evening comes to an end.
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Le Dîner en Blanc is a celebration of life’s simple pleasures—good food, good company, and beautiful surroundings. Its allure lies in its ability to transform an ordinary public space into an extraordinary setting, one where time seems to stand still and the mundane gives way to magic. The effort that goes into planning and preparing for the evening, from arranging the perfect picnic to adhering to the strict dress code, is all part of what makes the event so memorable.

For New Yorkers, Le Dîner en Blanc offers a rare opportunity to slow down and savor a moment of elegance and joy in the midst of the city’s fast-paced life. It’s a chance to see familiar places in a new light, to meet new people, and to be part of a larger community, if only for a night. The event’s success lies in its ability to bring people together, to create a shared experience that transcends the ordinary and leaves everyone who attends feeling a little more connected, a little more inspired, and a little more in love with the city they call home.

​Le Dîner en Blanc is more than just an event—it’s an experience that captures the imagination and brings people together in a celebration of elegance, community, and the unexpected. For one night, New Yorkers trade the hustle and bustle of their daily lives for a magical evening in white, where the beauty of the city and the camaraderie of thousands create an atmosphere like no other. It’s an enchanting reminder that, even in the most familiar places, there’s always room for a little magic.

​Enjoy our video montage - Vonoi Magazine 
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New York City Mayor Eric Adams has been indicted on federal criminal charges

9/25/2024

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By Vonoi Digital
The news broke last night after months of speculation about whether a series of federal investigations surrounding his administration would directly implicate him. While the indictment is still sealed the New York Times reported last year that the FBI was investigating whether Adams was conspiring with the Turkish government to funnel illegal foreign donations to his campaign committee in exchange for favors for his administration.

In the past year, Adams has insisted he did nothing wrong, Brigid Bergin of NPR network station WNYC says. The mayor released a video last night saying the charges will be entirely false and based on lies. The only person who could remove him from office right now is New York Gov. Kathy Hochul. Her spokesperson issued a statement saying she is aware of the news and monitoring the situation, adding that it’s premature to comment until the matter is confirmed by law enforcement. The indictment can be unsealed as early as this morning.
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