Written By: Bennie Randall Jr. / Photo Credit: Vonoi Magazine Nestled in the heart of Manhattan, the Great Jones Distilling Company is more than just a distillery—it’s a celebration of New York City’s vibrant history and innovative spirit. As the first legal whiskey distillery in Manhattan since Prohibition, Great Jones offers a unique blend of tradition and modernity that makes it a must-visit destination for whiskey enthusiasts and history buffs alike. Located in a beautifully restored building in NoHo, the distillery combines industrial elegance with a deep respect for craftsmanship. Every corner of the space tells a story, from the exposed brick walls that echo New York’s architectural heritage to the gleaming copper stills that stand as a testament to the artistry of distillation. The true magic of Great Jones Distilling Company lies in its immersive personal and group tours, which offer visitors an unforgettable journey through the world of whiskey. Whether you’re a seasoned connoisseur or new to the spirit, the tour provides a rich and engaging experience that caters to all levels of expertise. The tour begins with an exploration of the distillery’s origins and its place in Manhattan’s storied past. Guides weave tales of Prohibition-era speakeasies, the resilience of New Yorkers, and the revival of whiskey-making in the heart of the city. As you walk through the space, you’ll feel a connection to the legacy of distillers who paved the way for this modern marvel. Next, you’ll step into the distillery itself, where the magic happens. Here, the art and science of whiskey-making come to life. From grain selection to fermentation and distillation, every step of the process is meticulously explained by passionate experts. You’ll see the towering copper stills in action and learn about the unique techniques that make Great Jones whiskey truly distinctive. The Tasting Experience: No tour would be complete without a tasting, and Great Jones delivers in style. Guests are guided through a curated flight of their signature spirits, including their Straight Bourbon, Four Grain Bourbon, and Rye Whiskey. Each sip is accompanied by insights into the flavor profiles, aging process, and the distillery’s commitment to using locally sourced ingredients. For an elevated experience, pair the tasting with bites from the on-site restaurant, which offers dishes designed to complement the bold flavors of the whiskey. The culinary team crafts a menu that highlights seasonal ingredients and pays homage to New York’s diverse culinary traditions. After the tour, visitors are encouraged to explore the distillery’s retail space, where they can purchase bottles of their favorite expressions or exclusive merchandise. The sleek design of the shop reflects the brand’s modern sensibility, making it a perfect place to pick up gifts or souvenirs. For those looking to extend their experience, the distillery also offers cocktail-making classes, private tastings, and special events that showcase the versatility of their spirits. Great Jones Distilling Company isn’t just a place to enjoy exceptional whiskey—it’s an experience that embodies the spirit of New York City. The combination of history, craftsmanship, and hospitality creates an atmosphere that’s as inspiring as it is enjoyable. Whether you’re a local looking for a new favorite spot or a visitor eager to immerse yourself in Manhattan’s culture, a tour of Great Jones Distilling Company is an adventure you won’t want to miss.
Make your reservation today and discover the art of whiskey-making in the city that never sleeps. Vonoi Magazine
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February 2025
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